Wednesday, August 10, 2011
US adults are spending more time online, on the mobile web and on Internet connected devices to find content. Whether written or video, the content craze is ratcheting up, giving advertising more chances to engage with in-market, interested consumer groups. >>
Shopping vertical Longboard Media has tapped eXelate to better monetize data collected from their sites. through the partnership, Longboard will utilize eXelate’s DataLinX features, Audience eXtender and Tag Manager. >>
Business marketers have more ways to analyze campaign performance. a new partnership between Bizo and comScore, creating the comScore Bizo Index, gives business-minded brands better access to buying segments. >>
With back-to-school shopping in full swing, merchants are finding more consumers connecting to them through online and mobile channels. many of these consumers are buying online, but even those who research online and buy in-store offer a wealth of information to merchants. Here’s how merchants can turn back-to-school lessons into a profitable holiday shopping season. >>
The auto industry is making good use of QR codes. Earlier this year the U.S. Transportation Department and the U.S. Environmental Protection Agency unveiled new designs for fuel efficiency information labels found on new vehicles and now Nissan are employing them as “silent salespersons”. >>
Deals, deals, deals. Inboxes bulge with deals on a daily basis as consumers seek out money-saving ways to enjoy life. But what are they actually buying? One daily deals operator has released details of what its members are snapping up. >>
What would you sacrifice for a week rather than lose the use of your mobile phone? according to a recent study from location-based services firm TeleNav some would rather walk around barefoot than be parted from their mobile device. >>
Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. >>
Do you wonder, even if you’re getting clicks, how your keywords are actually performing? many search marketers do and a new tool from WordStream may help in that analysis. Released today, the AdWords Performance Grader analyzes keywords to help marketers see where improvements to search campaigns can be made. >>
QR Codes have caused quite a buzz among marketers, but what about the people they’re targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them to scan. >>