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Applejack building sale on track

MANCHESTER – the sale of the building housing Applejack Art Partners is on track and a closing is expected soon.

“We expect that the real estate closing will take place in the next week. probably in the next seven business days,” said Chief Financial Officer of Applejack Art Partners, Gordon Black.

The building is expected to be sold to WCW inc. – a new York mattress firm currently based in Hoosick Falls.

President of WCW inc., Jeff Wilkinson, said they hope to finalize the deal as soon as possible.

“We’re prepared for a closing as soon as we can make one happen,” Wilkinson said. “The timing involved in putting this all together has been difficult, but most everything is lined up for a closing right now and the hope is to close sometime by the end of next week.”

According to Applejack’s attorney, Jennifer Emens-Butler, the real estate will be sold to WCW inc. for $3 million. according to previous reports, Emens-Butler said the Applejack property was assessed in 2009 for $3.5 million.

WCW inc. is currently using about 50,000 square feet of the building primarily to perform manufacturing functions, Wilkinson said.

While Wilkinson said it was difficult to say when they might have all their operations moved into the building, there are plans to move other components of it into the building soon.

“The next building we’ll move will be our foam fabrication building and that we will move hopefully sometime within the next two to three weeks,” said Wilkinson. “Then we have our sewing plant that needs to be moved and I don’t know when we will move that currently. There’s not a date set for that.”WCW inc. announced plans to move its operations to Manchester in August. the company employs about 100 people, with some working at a call center in Bennington.

Prior to Applejack moving into the building – which they purchased in December of 2006 – it was left unoccupied for a period of time after Moore Wallace Computers left.

With Applejack Art Partners on the verge of liquidation, economic development officer Pauline Moore said having someone buy and occupy the building was advantageous.

“This [time] it’s really great that there won’t be a period where the building won’t be unoccupied,” she said.

McGaw Graphics – a company originally acquired by Applejack in 2009 – also currently operates out of the Applejack building. however, Black said that McGaw’s administrative offices would be relocating to the East Dorset Industrial Center on Route 7A. some of the operations will remain in the Applejack building though.

In a hearing on the disclosure statement on Monday, Emens-Butler said the judge addressed two minor issues – one of them being the timing of the sale of Applejack Art Partners assets to the United Kingdom based company Protocol Management Solutions, Ltd.

Emens-Butler said they are hoping to confirm the liquidation plan sometime in late December, which would finalize the deal.

“The confirmed plan would allow the liquidation by selling substantially all of its (Applejack’s) assets to Protocol for the credit bid and selling the excluded assets at auction,” wrote Emens-Butler in an e-mail. “The proceeds will be distributed and Applejack will no longer exist.”

The distribution of the proceeds would take place following both the sale of the building and the sale of Applejack’s assets. in the e-mail, Emens-Butler said the sale of Applejack’s assets to Protocol would take place immediately upon confirmation of the plan barring any objections. the excluded assets sale, she said, would be subject to the auctioneer’s schedule.

When Applejack goes out of business, the question then becomes what happens to the 75 jobs at the company. in a telephone interview on Tuesday, Black said that while he was unsure of how many, he acknowledged there would be some job loss.

“It would be great if everybody could maintain a job in some way. Our goal is to try to take care of everybody,” said Black. “We don’t want to see anybody unemployed, but we have to face the reality of the situation. It’s going to be difficult.”

Applejack filed for Chapter 11 bankruptcy last July and in December Protocol Management Solutions, Ltd. – a company that deals in telecommunications and other software consultancy and supply, according to the company’s Web site – purchased the company’s $1.7 million debt that was owed to Berkshire Bank.

According to previous reports, Emens- Butler said her understanding was that Protocol Management Solutions was going to buy continuing licensing agreements and pending contracts.

She added that the plan at one time was to have McGaw Graphics purchase Applejack Art Partners, but McGaw opted not to place a bid. McGaw and Applejack are both partially owned by Jack Appelman, who also owns Applejack Real Estate Partners, which in turn owns a number of commercial properties in the Bennington/Manchester area.

The plan was filed on May 23 with United States Bankruptcy Court in Burlington.

Applejack Art Partners was a company that bought licensing agreements from artists to sell reproductions. Black said that the company is still in operation on a small scale, but that they will cease to exist once a sale occurs.

Intertainment

Intertainment’s Ortsbo Continues Growth Achieving 15% Increase

of Unique Users To Over 20 Million in first half of October

NEW YORK / LOS ANGELES / SAN MATEO / TORONTO – October 24, 2011 – Intertainment Media Inc. ("Intertainment" or the "Company") (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announces that its social media, real time, experiential communications platform, Ortsbo.com (ortsbo.com) continues to accelerate growth in October, achieving up to 15% growth of the measured key performance metrics over the same calendar period in September 2011, with over 130 Million Minutes of User Engagement, 63 Million Page Views, 26 Million Online Sessions from over 20 Million Unique Users, from over 170 countries and territories during the period of October 1st to 15th, 2011. Mobile metrics are not reflected in these results. With the recent launch of Ortsbo’s iPhone app, O2O for the iPad, available at iTunes, its Windows Phone 7 app, available in the Windows Marketplace and the release of its Android mobile app, users are now spending time both on Ortsbo via mobile smartphones, tablets, laptops and desktop based computers. the Company expects to begin reporting mobile metrics in early 2012 as its initial rollout of apps is completed. Trials of Ortsbo’s translation solution for sending and receiving emails through Microsoft Outlook, “O4O”, have been completed and commercial solutions will be available shortly. Record Results for October 2011 Ortsbo’s social media offering continues to accelerate achieving record results with substantive month over month growth in October 2011. Ortsbo has found that as new users become more adept with the site, the number of page views diminishes per user, as they do not require any of the support pages to use the site.

Oct. 1 to 15 Sept. 1 to 15 Period % Increase

Online Sessions 26,568,449 24,446,899 +9% Page Views 63,113,119 58,433,724 +8% Unique Users For Period 20,214,417 17,628,423 +15% Minutes of User Engagement 130,751,343 126,538,779 +03%

Ortsbo 040 Commercial – Ortsbo is preparing for the launch of its commercial version of Ortsbo for Microsoft Office based on a successful beta trial and excellent user feedback. October 30, 2011 – Stocks 2011 Vancouver, BC – David Lucatch, CEO of Intertainment Media Inc. will be a guest speaker at Stocks 2011 (stocks2011.ca). Stocks 2011 is an investment conference featuring expert insight into the stock market – from specific sectors and stocks to macroeconomic trends that affect the market. Small cap and emerging growth stock situations will be highlighted, with resource, clean & green tech, technology and industrial issuers offering upside potential to private and professional investors. – 2 – To become a Facebook Fan of Ortsbo, sign up at facebook.com/ortsbo Follow Ortsbo on Twitter For the Company’s corporate blog, please visit intertainmentmedia.com/blog about Ortsbo Inc. ortsbo.com Ortsbo (ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today’s most popular social media platforms. Ortsbo Inc. is a subsidiary of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients with power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Ortsbo’s flagship product for social media (ortsbo.com) supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers, as well as all major search engine chat platforms including Microsoft, Google and Yahoo!, along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China’s largest chat platforms and Twitter. Ortsbo allows users to communicate with family friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number one usage country for Ortsbo. International rock legend, accomplished global entrepreneur and one of the world’s most recognized personalities, Gene Simmons has endorsed Ortsbo.com, having signed on as a business partner and to serve as Ortsbo’s official spokesperson. the personification of today’s globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he’s working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo’s unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language. Two-time NBA MVP Steve Nash to become an official spokesperson for Ortsbo. Leading Ortsbo’s global sports fan program, Nash will present and participate in a number of online fan chats with international athletes from a number of sports disciplines. Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit intertainmentmedia.com Headquartered in the Toronto, Canada region, with offices in new York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol “INT” (TSXV:INT) and in the US on the OTCQX under the symbol “ITMTF”. Intertainment is also traded in Europe, on XETRA under the symbol “I4T”.

neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. all statements included herein, other than statements of historical fact, is

forward-looking information and such information involves various risks and uncertainties. there can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. a description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company’s disclosure documents on the SEDAR website at sedar.com. the company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

For Ortsbo / Intertainment Media Inc.:

Tel: 800-395-9943 / 905-763-3510

To learn more, visit: ortsbo.com

To learn more, visit: intertainmentmedia.com

Public Relations / Media Inquiries: SS | PR

Acer posts another loss as Q3 revenues fall 30 percent

Acer reported loss for the second quarter in a row, as the Taiwanese company struggles with sagging PC sales and the rise of tablets.

Acer’s net loss for the third quarter totalled NT$1.1 billion (US$36 million), lower than the company’s second quarter loss of NT$6.7 billion.

Revenue for the quarter fell 30 percent year on year, to NT$117.3 billion.

Acer, formerly the world’s third-largest PC maker, has fallen to fourth place in the market since the end of last year, according to research firm IDC. IDC said the company saw total shipments in the third quarter fall by 20.6 percent, with sales of mini-notebooks also declining.

The company’s struggles come as growth in the PC market has slowed, with shipments falling below analysts projections. a decline in spending brought on by wider weak economic conditions has caused consumers to look at other devices over the PC, according to IDC.

While most of Acer’s sales come from laptops, the company hopes to reverse its financial decline by selling tablets. Acer has previously said it expects to sell around 7 million tablets this year, with officials anticipating it will help improve revenues.

However, competition in this market is fierce: Market research firm Strategy Analytics reported Friday that Apple still held two-thirds of the tablet market in the third quarter, leaving Acer and other manufacturers of Android tablets to share 27 percent, or 4.5 million units, between them. the remaining 6.7 percent or so was composed of tablets running other operating systems, including Windows and QNX, the OS used in the BlackBerry PlayBook.

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Army continues massive base cleanup

October 10, 2011

This isthe final day of a two-day series updating the pollution cleanup efforts at the Massachusetts Military Reservation

- – - – - – - – - – -

All soldiers training at Camp Edwards are briefed on environmental issues, watch a video about the environment and are handed a field card that fits in their uniform pockets. Inside the card are some important dos and don’ts, as well as a map of the 22,000 acre installation.

The field card includes:

  • List of phone numbers for range control and environmental officials
  • Acceptable uses of training area
  • Acceptable driving practices for military vehicles, including those with tracks
  • What to do if there is a spill of hazardous materials
  • Protection of habitat for wildlife on the reservation
  • Respect for Native American artifacts and other cultural resources discovered
  • What to do in case of fire or if unexploded munitions are found

Source: Massachusetts National Guard Environmental & Readiness Center

Just about a year ago, a monitoring well near the Bourne boundary of the Massachusetts Military Reservation showed levels of perchlorate six times the limit set by the state for safe drinking water.

To the public, the discovery came out of nowhere, but officials from the Army’s Impact Area Groundwater Study Program and environmental regulators say it demonstrates that appropriate safeguards are in place. they thought the plume from an area of Camp Edwards known as Demolition Area 1 was contained inside the base boundary, but the tests from monitoring wells proved otherwise.

Further study showed that a sliver of contaminated groundwater about the width of a tractor-trailer traveled underneath Route 28 to a neighborhood in the Pocasset Village of Bourne. Testing there in one neighborhood well, where the military had just gotten permission to sink a well, showed levels three times the acceptable limits.

The state Department of Environmental Protection considers levels above 2 parts per billion unsafe. one ppb is the equivalent of a half-teaspoon in an Olympic-size swimming pool.

“I wouldn’t characterize it as a complete surprise,” Gary Moran, deputy commissioner of the state Department of Environmental Protection, said. “They were required to do monitoring to make sure models were correct. In this case, the protective measures have worked.”

There is no immediate health risk because households in the neighborhood are on public drinking water supplies. Perchlorate, a contaminant found in fireworks and explosives, is known to adversely affect thyroid function, especially in small children.

Despite the discovery, Army cleanup officials and environmental regulators say it shows the constant monitoring of base contaminants is working at the Massachusetts Military Reservation where both the Army Impact Area Groundwater Study Program and Air Force Center for Engineering and the Environment are overseeing two separate, massive cleanups of plumes caused by decades of pollution.

It’s those testing wells and the computer modeling that gives both the military and regulators confidence that they’re on top of what’s going on 100 feet or more underground.

“It’s unlikely there are undetected plumes that will create exposure,” said Lynne Jennings, cleanup team manager for the federal Environmental Protection Agency. “Is there another big plume out there? no, I don’t think that’s the case.”

Within a matter of months, the Army had installed extraction wells and a portable treatment system for the leading edge of the Demo 1 plume in Bourne, Kent “Hap” Gonser, program manager for the Army cleanup, said in a July interview.

Gonser has since left the cleanup program, but led it through the process of finding treatment plans and getting regulatory approval for nearly 10 years. “We’re proud of the fact that we found the contamination and put a system in within six months,” he said.

Unlike the Air Force, which has all of its treatment systems in place, the Army, after getting a later start, just this year came to a final decision with regulators on how to deal with contamination in what is known as the Central Impact Area at Camp Edwards. not only is there a plume beneath that 330-acre swath fouled by a toxic cocktail of perchlorate and Royal Demolition Explosives, or RDX, a known carcinogen, but the soil is littered with an estimated 4,000 to 9,000 unexploded munitions that make the cleanup more tricky and costly.

A combination of sandy soil and lots of rain forced perchlorate and RDX from those blasts deep into the groundwater, Gonser said. “The good deal is we’ve got plenty of water, but the bad deal is it’s easy to contaminate,” he said. “It’s also easy to clean up, but it takes time and money.”

The Army cleanup is expected to last well into the middle of this century at an estimated overall cost of $450 million. Combined with the $850 million it will cost for the Air Force to complete its cleanup of fuel and solvent spills, the overall price tag to taxpayers once the water is cleaned will exceed $1.2 billion.

Though the Air Force pollution was mostly caused by solvents and fuel spills, the Army contamination was caused by decades of firing mortar rounds, bullets and testing weapons systems on firing ranges that began as the U.S. entered World War II. In the midst of the Central Impact Area is a path known as Tank Alley where artillery and mortar rounds were frequently shot at targets. To date, only one weapons manufacturer, Textron, has been held responsible for its role in fouling the base soil and water. In 2007, the company agreed to pay $8.75 million, a portion of which has been distributed by the state.

The Army is also dotting the i’s and crossing the t’s on remedial plans for areas on the base known as the J-2 and J-3 ranges — the last of the areas where a final remedy is not yet in place.

In large part, the Army learned from the Air Force that pumping the tainted water, putting it through a carbon treatment and reinjecting it into the groundwater was the best way to deal with the contamination. Where possible, they’ve also shared resources. the Army has used portable treatment systems that the Air Force was finished with and is using excess capacity in one of the treatment plants to clean some of the water from the Central Impact Area.

The process for getting final remedies in place is complicated. It usually requires doing a preliminary assessment, a site investigation, a remedial investigation, a feasibility study, and then remedial action, Gonser said. “So you have this long process that can take many years, even decades to go through,” he said. “The way we approached it is to try and do as much of it simultaneously and concurrently as possible.”

That meant working with regulators to determine interim remedies that would likely become the final solutions, with limited tweaks, once the paperwork was completed, Gonser said.

“It was the chicken-and-egg thing,” Jennings said. “We were trying to get them to be aggressive and taking action when it came to groundwater contamination.”

Where things got more complicated, Gonser and Jennings said, is how to deal with the Central Impact Area. This is one of those areas where the military and regulators differed, but the final outcome under consideration reflects a compromise.

The military had considered letting the plume attenuate, a natural process that dilutes the contamination over time, because they don’t expect the site to ever be used for anything other than military purposes. Regulators pushed for treatment and removal of some unexploded ordnances, also known as UXOs, to prevent future sources of contamination.

The plan, which includes extraction wells and treatment, went through the public hearing process this summer and regulators are taking into consideration public comments before signing off on what’s known as the record of decision. the EPA is keeping a close eye on whether more of the UXOs need to be removed from the site to prevent future contamination, Jennings said.

Prevention has become a huge part of the culture at the military base. It was a forced change in the beginning with the cease fire instituted in 1997 by John Devillars, the EPA’s regional director, but has become a way of life for the four military commands — U.S. Coast Guard, National Guard, U.S. Air Force 6th Space Squadron and 102nd Intelligence Wing — that share the base.

Slowly, and with oversight from science advisers, community advisers and environmental experts governed by a memorandum of understanding entered into a decade ago, Guard soldiers have returned to shooting lead bullets at the base into specially-designed traps that capture the bullets and don’t allow toxins to leach into the soil. Recently, soldiers have returned to using simulated grenades — approved because they don’t contain any traces of perchlorate that are usually found in pyrotechnics.

“I think the protective measures in place are quite satisfactory and should prevent future problems,” said Larry Cole of Harwich, a member of the citizens advisory committee.

The memorandum of understanding was put into place to protect the 15,000 acres of undeveloped land on the base and to make sure that training of soldiers does not jeopardize the water supply or the habitat on the area known as the preserve.

The Guard and regulators have restored “transparency and trust,” Mary Griffin, commissioner of the state Department of Fish and Game, and chairwoman of the Environmental Management Commission, said. Griffin and the secretaries of the DEP and the Department of Conservation and Recreation, make up the Environmental Management Commission with Executive Director mark Begley serving as their eyes and ears on the military base.

It was the commission that first questioned whether the use of tungsten bullets — a so-called green bullet once used for training at Camp Edwards and other installations across the country — were really protecting the environment. Use of the bullets was stopped in 2006 when it was determined that tungsten had made it into the groundwater.

“We found they weren’t as green as they purported to be,” Begley said.

Follow-up investigations have only ever found tungsten in one well and its origin isn’t clear, Gonser said. a well next to the one where it was detected on a firing range came back clean, he said.

“There’s no plume or contamination we’ve seen at any other places,” he said.

All across the country, the Army stopped using the “green bullets,” but working with the commission, the Guard was able to install the bullet traps and return to safely firing lead bullets, which had also been banned as part of DeVillars 1997 cease fire, Griffin said.

That’s a recent example of how the Environmental Management Commission’s oversight has worked cooperatively to come up with an alternative that protects the environment and allows the soldiers to do the types of training they require, Begley said.

The commission meets with the Guard on a quarterly basis where it receives updates on training and considers whether to allow the return of some weapons systems. last year, for example, the commission added simulated grenades to a list of acceptable training munitions, but the Guard withdrew a request to use simulated artillery because they contained perchlorate, Begley said.

Meanwhile, the Guard’s Environmental and Readiness Center, with an annual budget of nearly $2 million that employs 18 full-time employees throughout the state, has worked to preserve the habitat for 37 rare and endangered species on the base. Natural resource officials for the Guard have done studies on Eastern box turtles, whippoorwills and the new England cottontail rabbit that flourish in the reservation’s pitch pine and scrub oak habitat, work that could ultimately keep the bunnies of the endangered list.

“We’ve learned a lot from them,” Griffin said. “It shows a real change in culture there.”

Maj. Shawn Cody, environmental program manager at Camp Edwards, said protecting the environment has become a natural part of a soldier’s training. “Environmental protection and stewardship is woven into the fabric of everything we do,” Cody said.

Soldiers are given an environmental checklist when they arrive for training that includes everything from how they should drive to what steps they should take if there’s an accidental spill of hazardous materials. Part of a soldier’s routine on the base these days includes making sure they put a drip pan under idle military vehicles and picking up pieces that fall to the ground after they shoot their guns during a training exercise — what they call “policing the brass.”

The job is made easier by working with a force that has recycling and environmental protection already ingrained in them, Cody said.

Among the initiatives underway at Camp Edwards to protect the environment is the use of mobile structures, instead of brick and mortar buildings, to ready soldiers for overseas combat, Cody said. the Guard is also looking into the use of copper bullets.

“We weave environmental protection into our training and even get it into a combat scenario,” Cody said. “We tell them, you don’t want to leave anything behind for the enemy to find out how many soldiers you have.”

The process for environmental oversight is working, Griffin and Begley said. “The public needs to be engaged in it and we all need to be vigilant,” Griffin said. “You can never assume it’s being taken care, but we’re working with good people.”

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Campaign News – 12 October 2011

Marketingweb 12 October 2011 Who has been awarded which account and what new campaigns are breaking.

ACCOUNTS

The Old Shanghai Firecracker Factory has won the Bestmed advertising account in a five way pitch. the old Shanghai will be responsible for all above-the-line and below-the-line advertising, as well as broker communication, and digital strategy and execution through Saatchi & Saatchi’s digital arm, AtPlay.

Red Carpet Concepts was appointed by Medac to manage the public relations and marketing portfolio for Rockets, a range of sports gear and compression apparel for men and women.

Y&R is back in full force after a few months sitting on the sidelines of the industry playground. not only is the agency celebrating its Gold Loerie for the ambient LG ‘washing tunnel’ idea, but it has also attracted a string of new business including HASA (Hospital Association of South Africa), JO’M Cosmetics, Playboy SA and Yahsat – Yahclick, working through Y&R Abu Dhabi.

Quirk marketing agency has announced a strategic partnership with Oracle Systems in an effort to cement the growing importance of eCommerce in the South African digital landscape. Quirk’s decision to partner with Oracle was influenced by their complementary approach to technology, in particular, the eCommerce platform ATG. Quirk Chief Technology Officer Craig Raw highlights the benefits of the partnership: “Quirk is already very strong in Java (an Oracle technology on which ATG eCommerce is based), so this partnership makes sense for us. Leveraging our development and UX (User Experience) skills to deliver enterprise eCommerce solutions on this platform is a tremendously exciting opportunity.”

Lowe Bull South Africa recently participated in a successful pitch with a number of its agency partners from the Lowe group, namely Lowe Roche Canada and DLKW Lowe London and Lowe@Alfred Amsterdam. the highly competitive pitch resulted in Unilever appointing Lowe@Alfred as the lead agency for the Becel brand, worldwide. Lowe@Alfred is the Dutch Lowe agency which was launched in early 2011 by Lowe and Partners and Alfred International.

CAMPAIGNS

Frank.net decided to get tactical with a new light-hearted life insurance advert, which all South Africans can appreciate as they come to terms with our beloved Boks’ early Rubgy World Cup exit. Frank.net has received brand recognition by differentiating itself in the life insurance market with a non-traditional, straight talking ‘you die we pay’ approach.

Creative director at FoxP2, Justin Gomes says, “Frank.net tells-it-like-it-is and is changing the way people think about life insurance (we don’t offer these yet) Therefore we create campaigns and use tactical opportunities that ensure talkability.”

Gomes adds, “We have tapped into the rugby frenzy by producing ads like: ; ‘If your blood really is green, we pay’ for serious Illness Cover, ‘If you choke like the All Blacks, we pay’ for Life Cover and ‘If your job is going the same way as the Div’s, we pay’ for Salary Protection.”

“The latest installment reads, ‘mr. Lawrence after Sunday’s match you may want to call 0860 111 735 for life cover,’” he adds. “It is a simple and straight-forward message but any South African who watched the game on Sunday will appreciate the humour.”

Draftfcb Johannesburg has created a dramatic print and outdoor campaign to launch Lexus’ new luxury hybrid hatchback, the CT 200h. Targeting young professionals, the eye-catching campaign depicts the hybrid in a surreal landscape alongside a creature made from the same materials as the vehicle. the implication is that the CT 200h is so advanced that, in this world, animals have evolved to incorporate its features. the comparison is also alluded to in the text, as well as in the radio spots that are supporting the printed executions.

The challenge put to the agency’s creative team of Aviv Weil, Sergio Ines, Louise Hutchinson, Ivor Forrester and Frank Kunene was to use the launch as an opportunity to break through to a younger target market, make the brand more youthful and inject it with energy and vibrancy.

Discovery Health has commissioned Provantage to run an in-Taxi Television campaign in a thousand taxis nationally. the TTV messaging focuses on Discovery Health’s affordable KeyCare product range which is amongst the most feature rich on the market, and is designed specifically to cater for emerging market consumers. the campaign runs until March 2012.

 

Elite Collection Retro iOS Compilation Releasing Late October, Includes 12 Bundled Games

Retro enthusiasts will have another means to play their favorite 8-bit computer titles in late October thanks to the Elite Collection iOS apps.

Longstanding UK-based publisher Elite Systems has been slowly reviving the classic games of the ’80s thanks to its iOS apps, including a selection of ZX Spectrum titles and, more recently, a range of renowned C64-era games. Now, the publisher has confirmed the details of the “Elite Collection” iOS apps for iPhone, iPod touch and iPad.

The Elite Collection will be available in late October for a price which has not yet been confirmed, and purchasing the app will also provide you with 12 bundled games. these include action adventure Black Magic; multiplayer strategy game M.U.L.E.; open world RPG Alternate Reality: the City; platformer first Samurai; shooter Uridium; racer Buggy Boy; excellently-titled shooter Enforcer: Fullmetal Megablaster; soccer management sim Bundesliga Manager 2.0; R-Type clone Denaris; board game adaptation Battleships; Punch-Out clone Frank Bruno’s Boxing; and Arkanoid variant Batty.

Some of these apps are already available in $.99 standalone format, but the Collection app will bundle them together for a value price and subsequently offer additional titles for purchase within the app itself. at launch, around 12 additional titles are expected to be available for purchase, with over a 100 joining the lineup over time. the full list will be confirmed along with the price shortly.

Elite’s intending on updating the Collection apps with new titles every couple of months, and also adding support for Apple’s Game Center service along with external devices such as the iCade. the company’s priority is, at this time, in signing the very best in computer games from the ’80s and early ’90s.

Watch out for the Elite Collection apps later in the month.

Daryl Willcox Publishing: SourceWire

London, UK – 11th October 2011 – Education software specialist NetSupport is delighted to announce updates to two of its core education solutions. The technical landscape within the modern learning environment is continually evolving, offering students an increasingly wide range of inspiring computing opportunities. This presents educators with the challenge of ensuring that classroom technology is effectively managed and maintained, that the learning experience is enhanced through the use of technology, not impacted by students who prefer to ‘experiment’ with the equipment rather than focus on the task in hand. For over 22 years, NetSupport has consistently delivered the tools schools need to meet these challenges and with the latest updates to desktop security and content protection solution, NetSupport Protect, combined with a new version of Mac® and Linux-compatible classroom monitoring product, NetSupport Assist, the company continues its commitment to providing education with relevant and cost-effective software that guarantees to maximise ROI. DESKTOP SECURITY AND CONTENT PROTECTION Designed to help educational sites protect their Windows operating systems and desktops from unwanted or malicious changes, NetSupport Protect 2 provides a secure, reliable and productive computer environment ideal for shared use systems. ICT staff can create a secure desktop environment where system configuration and access from external sources are protected: where students can utilise available applications but are shielded from system resources and the temptation of investigating the workings of the desktop. NetSupport Protect version 2 offers a fresh user experience with a restyled interface, designed to ensure that lockdown features can be accessed with the minimum of effort, combined with enhanced support for Windows 7 and 64bit platforms. NetSupport Protect 2 integrates transparently with NetSupport’s Windows classroom management solution, NetSupport School, ensuring students are restricted from amending the configuration of their computers, while at the same time, teachers have full access as soon as they connect to the target computer remotely. CLASSROOM MONITORING FOR THE NEXT GENERATION OF MAC® AND LINUX CLASSROOMS Launched in Spring 2011, NetSupport Assist – classroom instruction and monitoring software for Linux and Mac® platforms – responds to the growing use of this technology within the modern classroom, providing teachers with a powerful combination of monitoring, presentation and collaboration tools that help with the effective delivery of computer-led lessons. The introduction of Assist saw NetSupport become the first classroom management software vendor to offer compatible solutions across Windows (NetSupport School), Mac® and Linux environments. The latest version, v1.03, includes support for the Mac OS X Lion operating system and adds to the product’s existing language support for English, German, French, Italian and Spanish with a fully localised Japanese interface. Commenting on the dual product launch, NetSupport’s Development Director, Rob Hawkins, said: “With these two product updates, NetSupport confirms its continued commitment to delivering best-of-breed and current desktop support and management solutions to its education customers. “As an efficient endpoint security solution, NetSupport Protect 2 has all the angles covered. The ability to protect and lock down a desktop computer to avoid unwanted or malicious changes maintains operational efficiency and safeguards business critical content. However, if the worst happens and an error does occur, the product’s integrated hard disk protection and rollback technology can be called upon to restore the system in full, quickly and transparently. “Our Windows-based classroom management technology is already well established in the Japanese market and we are now delighted to be able to provide a fully localised version of NetSupport Assist, ensuring that whatever platform is in use, teachers have the appropriate software to help manage and monitor their classroom systems. As with all our products, we are continually looking to extend the functionality and range of supported languages, and customers can expect some exciting updates to NetSupport Assist’s feature set in coming months.” With over 9,500,000 systems worldwide supported by its technology, NetSupport’s range of complementary software solutions offer the perfect solution to safeguard your technology investment. you can learn more and download a free trial by visiting netsupportsoftware.com. About NetSupport Headquartered in the UK, NetSupport has been delivering market-leading remote control and desktop management software solutions since 1989. The product range includes the highly successful NetSupport Manager remote control and PC management application; NetSupport DNA, offering advanced enterprise asset management; web-based ITIL-compliant incident management solution NetSupport ServiceDesk; NetSupport School, the leading interactive classroom and training software solution for Windows and NetSupport notify, its mass notification and desktop alerting tool. NetSupport solutions and their derivatives are sold worldwide and enjoy market-leading status in many countries, with an install base exceeding nine million desktops. NetSupport is recognised as one of the fastest growing technology companies in the EU and was recently awarded Education ICT Exporter of the Year at the BETT Awards, and became winners of the Network Computing awards for the third consecutive year. NetSupport is a member of BESA. For more information about NetSupport, visit netsupportsoftware.com Press Contact: Mr Chris Lovesey c.lovesey@netsupportsoftware.com .