Registration & coffee
Chair’s welcome
Celina Ribeiro Editor Fundraising
Don’t be fooled by digital fundraising: bad habits, old truths and the next big thing
Charities need to stop making the same mistakes in their digital fundraising. Fundraising from the internet involves long-term commitment, communication, hard work and an understanding of who will do what for you and when. Amanda Rose discusses what she has learned from developing Twitter’s most successful fundraising phenomenon to date and what fundraisers need to keep an eye out for in the future.
Amanda Rose Twestival founder and digital strategist
Can an avatar fundraise? Hundreds of thousands of participants via the virtual world
Beatbullying’s award-winning ‘Big March’ campaign saw hundreds of thousands of people take their avatars on a virtual march to lobby the government on bullying (and raise money while doing it.) Charles Bosher describes how the virtual event leveraged corporate support as well as thousands of participants to work with the charity in a great piece of innovative, integrated fundraising.
Charles Bosher Director of business development Beatbullying
Break
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How SMS fundraising is working today
2011 has seen a step-change in the number of charities using SMS for donations and the value it is bringing in. Elizabeth Kessick shares with us fresh research on SMS, and will be joined by charities to discuss their own experiences.
Elizabeth Kessick Head of insight Just Giving and charity users
Facebook and Twitter: Turning kudos into cash
It’s all very well to have a popular Twitter feed, but without a strategic outlook to social networking you could be wasting your time. Bertie Bosredon explains how Breast Cancer Care got organisation-wide buy-in for social networking and is using it to support events, engage corporate sponsors and celebrity supporters – all of which means Twitter and Facebook are actually raising money.
Bertie Bosredon Assistant director of services Breast Cancer Care
Lunch
Smarten up: The power of smartphone technology for fundraising
Breakthrough Breast Cancer experimented with cutting-edge smartphone check-in technology to get corporate partner M&S’s customers donating to its cause. Teresa Critien talks about what the charity has learned from the test and how others can engage with this nascent technology.
Teresa Critien New media manager Breakthrough Breast Cancer
Optimising websites for fundraising, not just information overload
is your website just there because you have to have an online presence, or is it really working for your fundraising? Rachel Beer discusses the key principles of website optimisation to make sure that you’re getting donations as well as page views. and Adrian Cockle talks us through WWF’s experiences of web optimisation for fundraising, including the methodologies they used and what they learned.
Rachel Beer Founder partner Beautiful World Creator nfpTweetup
Adrian Cockle Head of digital WWF
Are apps worth anything to fundraisers?
Apps are all very well and quirky, but what use are they to charities? DePaul and Battersea Dogs & Cats Home, the owners of some of the charity world’s most popular and successful iPhone apps, including iHobo, discuss their experiences and debate whether any real money can be raised via the mechanism.
Tim Harford Head of donor care and community fundraising DePaul
James Gadsby-Peet Digital manager Battersea Dogs & Cats Home
The MAD Future Fundraising Debate – What will the web look like in 2015?
Roll on nearly 4 years and where will we be? our panel of experts close the day with a debate on the near future of mobile and digital and what it means for fundraisers. Abby Pond muses on the mobile web and what web portability might mean; Steve Bridger describes how charities can engage with a world where donors can bypass them and give directly to beneficiaries; Simon Painter illustrates how fundraisers can cut through an internet that is becoming increasingly privatised; and Nick Aldridge ponders what’s on the horizon for e-commerce and how digital fundraising can catch up with the commercial sphere.
Abby Pond, sales and strategy manager, Fat Beehive Steve Bridger, ‘builder of bridges’ and director, Spring Simon Painter, online fundraising community founder Nick Aldridge, CEO, MissionFish
Ken Glynn, President of Kenergy Scientific, Inc. (PINKSHEETS: KNSC) and 2011 winner of the Garden State GreenFest’s Green Award of the Year for Private Citizen, announced the launch of its expanded website greensmartstore.com for direct sale of over 70 different green products. The company website and future stores will offer a broad range of green products, including some unique products never before offered in the U.S. The products include alternative energy products, ranging from solar paneled backpacks, bags and pocketbooks for recharging cell phones, PDAs, cameras, electronic books, notepads, tablets and even laptops, to alternative transportation, specifically electric scooters. In addition to alternative energy products, the company products include recycled material products ranging from clothing made from recycled cotton/recycled water bottle polyester filaments to pocketbooks and phone pouches made from recycled candy wrappers; organic products, such as organic cotton towels and baby hoodies; and biodegradable products.