The accompanying photograph brings together the old and the new — along with 8.1 gigs of total storage capacity.
The old part of the photo is the Zip disk. When it was introduced by Iomega in 1994, its 100 megabytes of storage made it the big Daddy of the portable-storage devices. it could hold about the same amount of data as 100 floppy disks — the plastic 3.5-inch disks that once were king of portable storage.
Both have been replaced by the flash drive. unlike the Zip drive, which required an external box to read it, flash drives plug into the USB port already contained on computers.
Which brings us to today’s well-dressed Zip disk in the picture. Attached to the drive are two fashionable cuff links.
But wait! That’s not all! Each cuff link conceals a flash drive capable of holding 4 gigabytes of data. it would take 2,845 floppy disks to hold 4 gigs of data — the amount held by one cuff link. And it would take 80 of the Zip disks pictured to carry the information contained on the two cuff links attached to it.
The cuff links pull apart (also pictured), and come in several styles and finishes, including silver, gold and gunmetal. Prices start at $195 the pair. Engraving with up to eight letters is available for an additional charge.
The side of the cuff link holding the memory fits snuggly into the other half of the cuff link, which can remain on the shirt cuff while the USB part is in use. I wouldn’t be concerned about the links accidently coming loose.
The memory part is small — about the size of a thumbnail and the thickness of a pencil. I would be careful about leaving it behind in a computer’s USB port.
The cuff links were designed by Ravi Ratan, whose family has been in the clothing store business. Ratan was working in another field when, in 1999, he bought the online name of cufflinks.com, The USB cuff links and dozens of other clever designs are for sale there. (They are available at some major retail stores as well.)
“I didn’t really do anything with it (the website) at first,” Ratan told the Dallas Business Journal in an interview this summer. “After a slew of emails about cuff links, I went out to stores and bought cuff links. I bought them at retail price and shot the pictures and sold them online in two days. this was a side job for a bit.”
It is a side job no longer. Cufflinks.com has five house brands with prices ranging from $40 to $5,000. The website has every type of cuff link imaginable. The pirate flag of the Tampa Bay Buccaneers is available ($40), as are the logos of every other NFL team. Other sports are represented as well.
A set of cuff links for the Detroit Tigers is unique. The stitching from a baseball is set into the cuff links ($170). The website explains: “The stitches of authentic game-used balls from an actual Detroit Tigers game, set in sterling silver cuff links. … own a piece of history and proudly display your team spirit. every pair includes a hologram number. Search at mlb.com/authentication to find out more about the ball that was used to make your pair of cuff links.”
Really? a Cufflink.com spokeswoman supplied me with a holograph number from a set of those links. The authentication number, entered into the Major League Baseball website, tells me the ball was last used in Detroit’s Comerica Park in a game against Boston on May 8, 2008, when Red Sox pitcher Josh Beckett threw a warm-up pitch in the dirt in the bottom of the fourth inning.
There are cuff links with “BUY” on one link and “SELL” on the other for stockbrokers (or a bull and bear for the more symbolic). there are donkeys and elephants to proclaim political parties. there are cuff links that are replicas of manhole covers from various cities, including Seattle, Chicago and Paris.
Like the Beatles? a Royal Mail postage stamp featured the Abbey Road album cover in a set issued in early 2007. two of the stamps have been made into a set of cuff links ($85).
There are cuff links with an abacus, poker chips, wine casks and the scales of justice. The company even has a cuff link commemorating Casino Royale, Ian Fleming’s first James Bond novel, published in 1953.
Had computers been around in those days, Q would have been sure 007 had a set of USB cuff links up — or rather on — his sleeves.
[ Lonnie Brown can be reached by email at . ]